Your website: A journey, not a destination
Updated: Jun 17, 2019
Many people see the launch of their website as the end of a journey - a well earned tick on the to do list and on to the next thing. However, in reality it is the beginning of a journey.
Left alone, a website becomes stagnant, can quickly look out of date and fails to bring in new customers. But with a little frequent attention it looks fresh and engaging, will appear higher in Google search results and ultimately brings you more business.
Here are a few ideas of updates you can make so your website...
New products or services
Seasonal imagery and product focus
Add social media widgets so your website gets updated automatically from your social media posts
New landing pages
FAQs - to help reduce phone calls to shop staff
Review customer journey and update information, basket/checkout, call to actions
Review Search engine optimisation and update on-page and off-page copy
As your business grows and your requirements change, and as technology and shopping habits change you may also need to re-arrange, rebuild or add sections or new functionality to your website. (For my discussion on completely rebuilding existing sites see my article 'Do Websites have a shelf life?'. )
If you'd like to refresh your website but don't know where to start, you can contact me about creating an online marketing plan, updating your website on a regular basis or I can review your website and recommend strategic improvements.