Choosing a website that is right for you and your business can seem daunting. There are a lot of options and it's not always easy to compare them. I have compiled a quick guide based on my own experience of each of the most popular platforms.
Squarespace
Pros: Very slick, simple websites. Easy to use. No issues with hacked sites, maintenance, security etc. Ecommerce options available.
Cons: Slightly more expensive than Wix. Very templated (not much option for customisation). No free image library.
Good for - A business that wants a very luxury feel with minimal fuss and isn't put off by the price.
Wix
Pros: Very easy to use. No issues with hacked sites, maintenance, security etc. Just like using powerpoint. Templates are available but you can completely customise the look and layout. Cheaper than Squarespace. Can add a variety of apps for eCommerce, hotel bookings, class bookings, etc. (some you pay extra for). Free image library. Includes email marketing tool and social media image creation tool. includes a Mobile app so you can blog, administrate orders etc-on-the go. Also includes a logo maker.
Cons: You have to configure your mobile version. You could make it look like a dog’s dinner if you are not careful.
Good for: Anyone who has the time to really craft their website, and who wants a very customised look. Great for businesses who want nice landing pages to explain different aspects of their business. Good for simple e-commerce.
Shopify
Pros: The best option for ecommerce – especially if you have a large number of products. Easy to use if you want a standard look. Has advanced features for ecommerce.
Cons: Not much scope for adding more content (landing pages etc). May need a developer for some advanced tasks.
Good for: Quickly setting up a retail type online store.
Wordpress
Pros: Can build a slick website.
Cons: Very templated. Not as cheap as some people claim. (need to pay for hosting, theme, plugins for basic security etc) Needs constant maintenance (updating PHP, plugins and themes). If it is not done, it is vulnerable to hacking. (eg, you could end up with your website re-directing people to porn and gambling sites). Very difficult to understand interface & non-visual editor.
Good for: People who enjoy getting stuck in to techy stuff.
As you can see, my least favourite is Wordpress. It is SUCH a faff. My favourite for the majority of my clients is Wix. Not only does it do everything they need, but it allows me to craft truly individual websites for every single client rather than churning out cookie-cutter websites that all look the same. The system is also so easy to use that many of my clients have gone on to make their own updates, manage their stores and add products to their own websites.
At the beginning of each project I assess the needs of the client and discuss the pros and cons of a couple of different platforms that I have in mind for them before we make a decision.
